The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Two Thirds of Physicians Treating Asthma Believe Less Than 50% of Their Patients Take Their Daily Asthma Controller Medication as Instructed Misconceptions about Asthma Control Are Particularly Prevalent among Hispanics and African Americans
Mark E. Greene and Dolores Forget Leverage Extensive Experience to Deepen Ipsos Loyalty Mystery Shopping Offering in the U.S.
The Best Measures for Choosing High Potential Consumer Goods Concepts
