The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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Seven in Ten (69%) Expect Brazil to Be a Successful Host But Only One in Three (36%) Brazilians Agree
US Adults Are More Likely to Celebrate Moms on Mother's Day than Dads on Father's Day
While 87% of Both Genders Say Equality Should Be Norm Between the Sexes, Only 55% of Women Say It's Happening
One in Five (17%) Have Pretended Not to Hear When Asked to Do Chore; Controlling Home Temperature (30%) and TV Remote (16%) Also Leads to Conflict for Many Americans
Russians (65%), Indians (57%), Indonesians (55%), Irish (51%) and British (47%) Most Likely to Say So