DC and NY residents are excited to welcome Amazon HQ2 to their cities

Optimism is generally high, though some express concern about Amazon’s impact on their daily life

The author(s)

  • Chris Jackson Vice President, US, Public Affairs
  • Mallory Newall Director, US, Public Affairs
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Washington, DC, December 4, 2018 – On November 13, Amazon announced it would build two supplemental headquarters in the New York City and Washington, DC, metro areas. The decision process took more than a year from the September 2017 announcement, and local citizens are well aware that their cities have been chosen. Eighty-two percent of Washington, DC, area residents and 80% of New York City area residents report awareness of the final decision.

The majority of residents report positive feelings toward Amazon’s decision, though Washington, DC area residents are slightly more likely to believe it will be good for the area. Overall, 77% feel that Amazon operating nearby will be generally good for their area, including 81% in DC and 73% in New York. Nearly three-quarters (72%) overall are happy their cities won bids for Amazon’s new offices, including 78% in DC and 67% in New York. Furthermore, 77% expect Amazon to try to act as a good corporate citizen; there is no difference between DC and New York area residents on this. Despite the optimism, nearly half (47%) report that they have concerns about what Amazon’s presence will do to their daily lives. Another 48% believe their local governments offered too much to entice Amazon to their city.

About the Study

These are findings from an Ipsos poll conducted November 15-19, 2018. For the survey, a sample of 1,010 adults 18+ from the New York City and Washington DC metro areas were interviewed online in English. The sample includes 505 Washington DC metro area residents and 505 New York City metro area residents.

The sample for this study was randomly drawn from Ipsos’ online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2016 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,010, DEFF=1.5, adjusted Confidence Interval=+/-5.0 percentage points).

This study also has a credibility interval of 5.0 percentage points Washington DC metro and New York City metro respondents.

For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.

For more information on this news release, please contact:

Chris Jackson
Vice President, U.S.
Ipsos Public Affairs
+1 202 420-2025

Mallory Newall
Director, U.S.
Ipsos Public Affairs
+1 202 420-2014

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. Through our media partnerships, Ipsos Public Affairs is a leading source of intelligent information for businesses and professionals in the U.S., Canada, the UK, and internationally. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.

The author(s)

  • Chris Jackson Vice President, US, Public Affairs
  • Mallory Newall Director, US, Public Affairs