Voters See Tackling Healthcare and Immigration as Next Congress’ Top Priorities

Ipsos/Daily Beast Pre-election Poll

The author(s)

  • Chris Jackson Vice President, US, Public Affairs
  • Mallory Newall Director, US, Public Affairs
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Washington, DC, November 5, 2018 – In the final countdown to next week’s midterm elections, Ipsos, in partnership with Daily Beast, examined what issues registered voters want their newly elected officials to tackle first. Among registered voters, there is high enthusiasm for the elections, with nearly two-thirds (62%) ranking their motivation to vote a 10 out of 10, indicating they are very motivated. Democratic registered voters are slightly more motivated to vote (68% give a ‘10’ rating) than Republicans (61%).

Overall, health care appears to be the top priority for the next Congress to address (31%). However, there are deep partisan splits, with more Democrats citing health care (34%), along with impeaching President Trump (37%), as their top priorities. For Republicans, immigration is actually a higher priority than health care (43%, compared to 27% saying health care). Lower overall priorities include additional tax cuts (7%) and addressing the opioid epidemic (4%).

When given a more comprehensive list of issues and asked to rank the priority of each on a scale of one to seven (with seven being the highest priority), there are only a few high priority items that Democrats and Republicans seem to agree on. These include passing increasing infrastructure spending (71% of Democrats and 69% of Republicans) and balancing the federal budget (74% of Democrats and 81% of Republicans). However, Republicans are slightly more bullish about the budget, while Democrats look to universal background checks for gun purchases (88%), new environmental protections to fight against climate change (79%), and passing a Medicare-for-All health care plan (78%) as top priorities.

About the Study

These are findings from an Ipsos poll conducted October 30-November 1, 2018. For the survey, a sample of roughly 1,688 registered voters from the continental U.S., Alaska and Hawaii were interviewed online in English. The sample includes 642 Democrats, 643 Republicans, and 292 Independents.

The sample for this study was randomly drawn from Ipsos’ online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2013 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education. 

Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.7 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,688, DEFF=1.5, adjusted Confidence Interval=+/-4.2 percentage points). 

The poll also has a credibility interval plus or minus 4.4 percentage points Democrat registered voters, 4.4 percentage points for Republican registered voters, and 6.5 for Independent registered voters.

For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.

For more information on this news release, please contact:

Chris Jackson
Vice President, U.S.
Ipsos Public Affairs
+1 202 420-2025

Mallory Newall
Director, U.S.
Ipsos Public Affairs
+1 202 420-2014

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. Through our media partnerships, Ipsos Public Affairs is a leading source of intelligent information for businesses and professionals in the U.S., Canada, the UK, and internationally. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.

The author(s)

  • Chris Jackson Vice President, US, Public Affairs
  • Mallory Newall Director, US, Public Affairs

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