Economic outlooks among women in NYC

New poll on behalf of AAUW examines how some women in NYC feel financially insecure – and not just because of the pandemic

The author(s)
  • Mallory Newall Vice President, US, Public Affairs
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Washington D.C., January 14, 2022, - A new report out from AAUW showcases findings from a recent Ipsos survey of women living in New York City. Some women—including many earning middle-class incomes—report that they were in a financially precarious position well before the pandemic pushed them over the edge. While those living in New York City and other high-cost cities face some unique challenges, their experiences before and after the pandemic provide a window into the larger national issue of how quickly all women can fall into financial hardship.


About the Study

This Ipsos poll was conducted on behalf of the American Association of University Women, Inc., between August 27-September 16, 2021, using the KnowledgePanel® and supplemented with opt-in sampling. This poll is based on a representative sample of 723 female residents of New York City, age 18 or older.

The study was conducted in both English and Spanish. The data were weighted to adjust for age by race/ethnicity, race/ethnicity, education by race/ethnicity, household income, county, and Hispanic origin. The demographic benchmarks came from the 2019 American Community Survey (ACS) from the US Census Bureau. Opt-in respondents also had set weight calibrations on how much TV they watch, internet usage, whether they use the internet to express political beliefs, and frequency of trying new products. The weighting categories were as follows:

  • Age (18-34, 35-54, 55+) by Race/Ethnicity (Non-Hispanic White, Non-Hispanic African American, Non-Hispanic Others, Hispanic)
  • Race/Ethnicity (Non-Hispanic White, Non-Hispanic African American, Non-Hispanic Asian/PI, Hispanic, Non-Hispanic All Else)
  • Education (Less High school/High school, Some College, Bachelor+) by Race/Ethnicity (Non-Hispanic White, Non-Hispanic African American, Non-Hispanic Others, Hispanic)
  • Household Income (<$25K, $25K<$50K, $50K<$75K, $75K<$100K, $100K<$150K, and $150K+)
  • County (Bronx, Brooklyn, Manhattan, Queens, Staten Island)
  • Hispanic Origin (Non-Hispanic, Puerto Rican, All Other Hispanic Origin)
  • Calibration – how long do you watch TV on an average day ( less than 3 hrs/day,  3+ hrs/day)
  • Calibration – how long do you spend on internet ( Less than 10 hrs/week, '10+ hrs/week)
  • Calibration -  use internet to express opinions about political/community issue ( Not at all,  Less than a month or more often)
  • Calibration – try new products ( Not at all/Somewhat,  A lot/Completely)
  • Household Income (<$25K, $25K<$50K, $50K<$100K, and $100K+) by Race/Ethnicity (Non-Hispanic White, Non-Hispanic African American, Non-Hispanic Others, Hispanic)

The margin of sampling error is plus or minus 5.4 percentage points at the 95% confidence level for results based on the entire sample of adults. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent. 

For more information on this news release, please contact:

Mallory Newall
Vice President, US
Public Affairs
+1 202 374-2613
[email protected]

Kate Silverstein
Media Relations, US
Public Affairs
+1 718 755-8829
[email protected]

About Ipsos

Ipsos is the world’s third-largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts, and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions, and motivations of citizens, consumers, patients, customers, or employees. We serve more than 5,000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS: FP

The author(s)
  • Mallory Newall Vice President, US, Public Affairs