Washington, DC — Today (October 2nd 2017) Mondelēz International publishes Ipsos’ first outcome assessment for its sustainable cocoa sourcing program, Cocoa Life, in Indonesia. The report demonstrates how Cocoa Life is progressing in its ambition to improve livelihoods among cocoa farmers and communities in the third largest cocoa-producing country in the world.
- Significant growth in cocoa productivity and incomes: More farmers adopted Good Agricultural Practices and reported increases in average cocoa yields (+10%) and annual cocoa incomes (+37%).
- Strengthened entrepreneurship and economic resilience: Farmers diversified their income sources and received triple the amount of income from non-cocoa sources. They also reported having an increased focus on financial management through bank accounts (38% vs. 23%) and improved access to loans (+3%), and reported lower levels of food hardship (2% vs. 6%).
- Greater community advocacy and development: More community projects were reported (+26%) from action plans created via Cocoa Life.
About the Study
- Ipsos evaluates Cocoa Life based on 10 global KPIs. As new Cocoa Life participants enter the program each year, they become a new cohort for a longitudinal panel study as part of the outcome assessment. For each cohort, baseline and follow-up assessments are collected every year.
- Ipsos uses the following evaluation tools: Farmer Household Survey, Farm Observation Study, Last Mile Verification (to validate responses related to farm output and farming practices), and a Village Leader Survey. This primary data is triangulated with program monitoring data and farm maps and verified secondary data.
- For the first outcome assessment for Cocoa Life in Indonesia, Ipsos evaluated results from the first cohort of farmers who joined Cocoa Life in Indonesia, specifically in Lampung and Soppeng. Baseline data for this cohort was collected in 2015 and follow-up data was collected one year later in 2016.
Further details on the methodology are provided in the full report, which can be found on the Cocoa Life Website.
For more information on this news release please contact:
Senior Vice President,
Ipsos Public Affairs
About Cocoa Life
Cocoa Life aims to reach more than 200,000 farmers across six countries, benefitting more than a million people. Mondelēz International's ultimate goal is to sustainably source all the company's cocoa supply, mainly via Cocoa Life. By working in partnership with farmers, NGOs, suppliers and government institutions, Cocoa Life answers Mondelēz International's Call For Well-being, which urges employees, suppliers and community partners to join together to develop new approaches that can have a positive impact on the planet and its people.
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.