Global Attitudes About the FIFA World Cup

New Ipsos Global Advisor poll on attitudes toward the World Cup, across 28 countries

Global Attitudes About the FIFA World Cup

The author(s)

  • Chris Jackson Vice President, US, Ipsos Public Affairs
  • Mallory Newall Director, US, Ipsos Public Affairs
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Washington, DC -  The FIFA World Cup is approaching fast, and people around the world are planning to watch it - in a social setting. Globally, more than eight in ten people (84%) report that they will watch the games with friends and family. About half (49%) plan to join with work colleagues. 

Read the study to learn more about what the world thinks of Russia as a host, which team is expected to win in each country, and which sponsors lead in public awareness.

About the Study

  • In total, 19,766 interviews were conducted between 20 April – 04 May, 2018. 
  • A Screener identified 12,207 individuals who stated to have seen, heard or read about the FIFA World Cup. This group responded to the subsequent questions. 
  • The survey was conducted via the Ipsos Online Panel system in 27 countries around the world including: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, Great Britain, and the USA.
  • Approximately 1000 individuals aged 16-64 or 18-64 were surveyed in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Spain, Great Britain, and the USA. Approximately 500 individuals aged 16-64 were surveyed in Argentina, Belgium, Chile, Hungary, India, Malaysia, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, Turkey.

For more information on this news release please contact:

Chris Jackson
Vice President, U.S.
Ipsos Public Affairs
202.420.2011

chris.jackson@ipsos.com

Mallory Newall
Director, U.S.
Ipsos Public Affairs
+1 202 420-2014
mallory.newall@ipsos.com

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.

With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.

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The author(s)

  • Chris Jackson Vice President, US, Ipsos Public Affairs
  • Mallory Newall Director, US, Ipsos Public Affairs

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