Sports

More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.

New American Institute for Boys and Men/Ipsos poll also finds that awareness of prediction markets is low

Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy

Figure skating tops the list of viewers’ favorite events

The latest polls and analysis on sports and sports betting in the U.S. and around the world.

Ipsos’ analysis of the strategies set to dominate the 2026 creative season

Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.

Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).