Sports

Ipsos Data Drops: What it took for ads to break through at the 2026 World Cup
Sports Survey

Ipsos Data Drops: What it took for ads to break through at the 2026 World Cup

Spain may have won the World Cup, but which brands won with fans? Ipsos data shows that the most effective ads moved beyond traditional “on the field” and “sports bar” settings and leveraged distinctive product iconography.
image of man kicking a soccer ball
Sports Survey

In America, most still call it soccer

Three in four Americans believe that the World Cup sporting event is called soccer, not football, according to the Ipsos Consumer Tracker.
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Polling Survey

Most Americans expect the 2026 World Cup to increase U.S.’ interest in soccer

Majority say the U.S.’ role in hosting the World Cup is going at least somewhat well, according to a new Ipsos poll conducted June 26-28
Most Americans say it is too expensive for the average American to attend a World Cup game
Polling Survey

Most Americans say it is too expensive for the average American to attend a World Cup game

59% of Americans and 76% of World Cup viewers say the overall cost of attending a World Cup game is too expensive for the average American; few say it is affordable
Sports: Public Opinion & Polling
Sports Survey

Sports: Public Opinion & Polling

The latest polls and analysis on sports and sports betting in the U.S. and around the world.
Americans show increased concerns about sports betting
Sports Survey

Americans show increased concerns about sports betting

New Ipsos poll also finds that support for college athletes being paid through NIL has declined
Image of a basketball going through a hoop
Consumer Behavior Survey

Despite the hype, most don’t plan to watch any NCAA March Madness

More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.
Americans view prediction markets as closer to gambling
Public opinion Survey

Americans view prediction markets as closer to gambling

New American Institute for Boys and Men/Ipsos poll also finds that awareness of prediction markets is low
The 2026 Olympics and American exceptionalism
Polling Survey

The 2026 Olympics and American exceptionalism

Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy
"Majority say U.S. performance at the Olympics makes them feel proud to be American"
Sports Survey

Majority say U.S. performance at the Olympics makes them feel proud to be American

Figure skating tops the list of viewers’ favorite events
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