Sports

Polling Survey

Most Americans expect the 2026 World Cup to increase U.S.’ interest in soccer

Majority say the U.S.’ role in hosting the World Cup is going at least somewhat well, according to a new Ipsos poll conducted June 26-28

07.02.26

Sports Publication

The Long and Short of Sports Sponsorship

How to make every sponsorship dollar work harder, before, during, and after the final whistle.

05.08.26

Polling Survey

Most Americans say it is too expensive for the average American to attend a World Cup game

59% of Americans and 76% of World Cup viewers say the overall cost of attending a World Cup game is too expensive for the average American; few say it is affordable

06.01.26

Sports Survey

Sports: Public Opinion & Polling

The latest polls and analysis on sports and sports betting in the U.S. and around the world.

04.08.26

Sports Survey

Americans show increased concerns about sports betting

New Ipsos poll also finds that support for college athletes being paid through NIL has declined

04.02.26

Image of a basketball going through a hoop

Consumer Behavior Survey

Despite the hype, most don’t plan to watch any NCAA March Madness

More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.

03.17.26

Public opinion Survey

Americans view prediction markets as closer to gambling

New American Institute for Boys and Men/Ipsos poll also finds that awareness of prediction markets is low

03.17.26

Polling Survey

The 2026 Olympics and American exceptionalism

Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy

02.13.26