Sports

Spain may have won the World Cup, but which brands won with fans? Ipsos data shows that the most effective ads moved beyond traditional “on the field” and “sports bar” settings and leveraged distinctive product iconography.

Three in four Americans believe that the World Cup sporting event is called soccer, not football, according to the Ipsos Consumer Tracker.

Majority say the U.S.’ role in hosting the World Cup is going at least somewhat well, according to a new Ipsos poll conducted June 26-28

59% of Americans and 76% of World Cup viewers say the overall cost of attending a World Cup game is too expensive for the average American; few say it is affordable

The latest polls and analysis on sports and sports betting in the U.S. and around the world.

New Ipsos poll also finds that support for college athletes being paid through NIL has declined

More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.

New American Institute for Boys and Men/Ipsos poll also finds that awareness of prediction markets is low

Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy