Sports

Most Americans say it is too expensive for the average American to attend a World Cup game
Polling Survey

Most Americans say it is too expensive for the average American to attend a World Cup game

59% of Americans and 76% of World Cup viewers say the overall cost of attending a World Cup game is too expensive for the average American; few say it is affordable
The Long and Short of Sports Sponsorship
Sports Publication

The Long and Short of Sports Sponsorship

How to make every sponsorship dollar work harder, before, during, and after the final whistle.
Sports: Public Opinion & Polling
Sports Survey

Sports: Public Opinion & Polling

The latest polls and analysis on sports and sports betting in the U.S. and around the world.
Americans show increased concerns about sports betting
Sports Survey

Americans show increased concerns about sports betting

New Ipsos poll also finds that support for college athletes being paid through NIL has declined
Image of a basketball going through a hoop
Consumer Behavior Survey

Despite the hype, most don’t plan to watch any NCAA March Madness

More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.
Americans view prediction markets as closer to gambling
Public opinion Survey

Americans view prediction markets as closer to gambling

New American Institute for Boys and Men/Ipsos poll also finds that awareness of prediction markets is low
The 2026 Olympics and American exceptionalism
Polling Survey

The 2026 Olympics and American exceptionalism

Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy
"Majority say U.S. performance at the Olympics makes them feel proud to be American"
Sports Survey

Majority say U.S. performance at the Olympics makes them feel proud to be American

Figure skating tops the list of viewers’ favorite events
The Best Ads of Super Bowl 2026
Advertising Publication

The Best Ads of Super Bowl 2026

Ipsos’ analysis of the strategies set to dominate the 2026 creative season
ARF: Navigating Creative Strategy in High-Profile Sports Sponsorships
Sports Event

ARF: Navigating Creative Strategy in High-Profile Sports Sponsorships

Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.
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