Ipsos/BuzzFeed Poll - Fake News

The Ipsos/BuzzFeed poll on fake news was released today.

Washington, DC - The Ipsos/BuzzFeed poll on fake news was released today. Below are some key points.

Key Points

  • The highest awareness of a fake news story was about the FBI agent found dead at 22%.
  • Real news didn't do much better with only 34% recalling Trump "absolutely" requiring Muslims to register.
    • Though most - 57% - recalled Trump turning down the presidential salary.
  • Among people aware of news, all of them - both real and fake - were viewed as accurate by a majority of respondents.

The topline results are available for download on the right side of this page.

These are findings from an Ipsos poll conducted November 28-December 1, 2016 on behalf of Buzzfeed. For the survey, a sample of 3,015 U.S. respondents aged 18+ were interviewed online. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.0 percentage points. The The credibility interval is adjusted for design effect of the following (n=3,015, DEFF=1.5, adjusted Confidence Interval=3.5). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.For more information about Ipsos online polling methodology, please go here: http://goo.gl/yJBkuf

For more information on this news release please contact:

Chris Jackson Vice President Ipsos Public Affairs 202.420.2011 [email protected]

About Ipsos Public Affairs


Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,669.5 ($2,218.4 million) in 2014.

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