Ipsos/BuzzFeed Poll - Fake News

Washington, DC - The Ipsos/BuzzFeed poll on fake news was released today. Below are some key points.

Key Points

• The highest awareness of a fake news story was about the FBI agent found dead at 22%.
• Real news didn't do much better with only 34% recalling Trump "absolutely" requiring Muslims to register.
  • Though most - 57% - recalled Trump turning down the presidential salary.
• Among people aware of news, all of them - both real and fake - were viewed as accurate by a majority of respondents.

The topline results are available for download on the right side of this page.

These are findings from an Ipsos poll conducted November 28-December 1, 2016 on behalf of Buzzfeed. For the survey, a sample of 3,015 U.S. respondents aged 18+ were interviewed online. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.0 percentage points. The The credibility interval is adjusted for design effect of the following (n=3,015, DEFF=1.5, adjusted Confidence Interval=3.5). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.For more information about Ipsos online polling methodology, please go here: http://goo.gl/yJBkuf

For more information on this news release please contact:

Chris Jackson Vice President Ipsos Public Affairs 202.420.2011 [email protected]

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Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

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