Most Americans’ personal drinking habits remain unchanged in recent months

New Ipsos poll, conducted on behalf of Cutback Coach, shows half plan to make an effort to drink less or in a healthier way in the coming months

The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Neil Lloyd Senior Research Analyst, Public Affairs
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Washington, DC, September 15, 2021

A recent Ipsos poll, conducted on behalf of Cutback Coach, finds that among Americans who have purchased or consumed alcohol in the past 30 days, half say they have made an effort to drink less or practice healthier drinking habits in the last three months, but only 20% actually report drinking less. Most (55%) say their personal drinking habits haven’t changed and a quarter (26%) are drinking more in recent months. Over three in five (63%) say the drinking habits of their friends and families haven’t changed either, and only 31% believe their friends and families have made and effort to drink less or in a healthier way.

Four in five (82%) say over the last three months they mostly drink at home, either alone, with family (both 35%), or with friends (12%). While two in five (42%) say their drinking locations haven’t changed in the last three months, almost half (46%) report drinking at home more frequently, compared to only 13% who say they have been drinking at restaurants or bars more often. One third say they have been drinking alone (33%) or with friends and family (32%) more often in recent months, compared to 46% who report no change in their social drinking habits.

Among those who have purchased alcohol in the past month, 47% say they drink to relax and unwind. Beer/lager/ale (61%), wine (57%), and spirits/mixed drinks (54%) are the most frequently consumed alcoholic beverages. About three in five (59%) say they always or mostly drink on non-work days, with 45% saying they drink 1-2 days per week. On days that they do drink, 52% of those who have recently purchased or consumed alcohol say they have 1-2 drinks.

Over the next three months, 57% of Americans who have purchased or consumed alcohol in the last month expect their personal drinking habits to be about the same, while 31% anticipate drinking less. However, about half (47%) say they plan to make an effort to drink less or adopt healthier drinking habits in the coming months.

About the Study

These are the findings of an Ipsos poll conducted between August 13-20, 2021, on behalf of Cutback Coach. For this survey, a sample of 1,000 adults age 18+ from the continental U.S., Alaska, and Hawaii who had purchased or consumed alcohol in the past 30 days was interviewed online in English.

The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2018 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Posthoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,000, DEFF=1.5, adjusted Confidence Interval=+/-5.0 percentage points).

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, U.S., Public Affairs
Ipsos
+1 202 420-2025
[email protected]

Kate Silverstein
Media Relations Specialist, U.S., Public Affairs
Ipsos
+1 718 755-8829
[email protected]

About Ipsos

Ipsos is the world’s third largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

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The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Neil Lloyd Senior Research Analyst, Public Affairs

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