Washington, D.C. - A new survey conducted by Ipsos, on behalf of Thomson Reuters, found that despite the recent crashes involving Boeing 737 Max aircraft, Americans remain primarily concerned with ticket price when planning air travel. Fifty-seven percent of Americans report that ticket price was the most important consideration when buying an airline ticket, compared to just three percent of Americans who say aircraft maker or model number is most important. Half of Americans (50%) report being familiar with the news of the crashes of the Lion Air flight in Indonesia and the Ethiopian Airlines flight in Ethiopia, and of those, 82 percent correctly identified Boeing as the company that built the aircraft.
The Reuters' story can be found here.
About this Study
These are findings from an Ipsos poll conducted for Thomson Reuters between April 30-May 2, 2019. For the survey, a sample of 2,008 Americans ages 18+ were interviewed online. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.5 percentage points for all adults. For more information about credibility intervals, please see the appendix.
The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of one per cent. Where figures do not sum to 100, this is due to the effects of rounding. To see more information on this and other Reuters/Ipsos polls, please visit http://polling.reuters.com/.
For more information on this news release please contact:
Vice President, U.S.
Ipsos Public Affairs
Senior Account Manager, U.S.
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.