Washington, DC, April 12, 2019 — A new CreditCards.com report using Ipsos’ KnowledgePanel Plus found that 30% of Americans are uncomfortable talking about their credit card debt with their immediate family, a higher rate than those who are uncomfortable talking about other taboo topics including politics (14%) and religion (12%).
Please read the full release here.
The study was conducted online in Ipsos' Omnibus using the web-enabled “KnowledgePanel,” a probability based panel designed to be representative of the US general population, not just the online population. The sample consisted of approximately 1,000 nationally representative interviews among adults aged 18+, conducted between March 8-10th. The margin of error for the full sample is +/-3 percentage points. Respondents who chose “Not Applicable” are not included in the data table.
For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.
For more information on this news release, please contact:
Ipsos Public Affairs
+1 919 525 8422
CreditCards.com is the ultimate credit card destination and the largest marketplace of credit card offers you can find online, along with relevant news, advice, features and user-friendly tools. Our mission is to help consumers seize greater opportunity through smarter spending, and we believe that the right credit card, used the right way, can be a life-changer.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.