Washington, DC, April 12, 2019 — A new CreditCards.com report using Ipsos’ KnowledgePanel Plus found that 30% of Americans are uncomfortable talking about their credit card debt with their immediate family, a higher rate than those who are uncomfortable talking about other taboo topics including politics (14%) and religion (12%).
Please read the full release here.
The study was conducted online in Ipsos' Omnibus using the web-enabled “KnowledgePanel,” a probability based panel designed to be representative of the US general population, not just the online population. The sample consisted of approximately 1,000 nationally representative interviews among adults aged 18+, conducted between March 8-10th. The margin of error for the full sample is +/-3 percentage points. Respondents who chose “Not Applicable” are not included in the data table.
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Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
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