Welcome to The Path

Ipsos proudly announces the launch of The Path: A new industry wide initiative that gives top Insights and Analytics leaders a forum to share their career paths, advice and impact stories to inspire the next generation of professionals.

As AI introduces new possibilities and disruption, the Insights and Analytics industry continues to evolve – and so does the role of its leaders. The mission of The Path is to create a community that inspires, sets new standards, and prepares future-proof Insights and Analytics leaders.

Through a monthly series of video interviews with top senior Insights executives – featuring advice that transcends professionals at any level – The Path community will connect today’s leaders with the executives of tomorrow.

Spotlighting the career paths of insights professionals across various industries, The Path showcases the tangible, positive impact of Insights and Analytics on both business organizations and in the world.

Take a look and meet our amazing leaders!

Recently recognized with a GEM award from the Association of National Advertisers, The Path now features over 20 in-depth conversations with senior Insights and Analytics executives from some of the world's biggest brands including Mastercard, Google, Meta, Suntory, MetLife, and tapestry. 

Meet our latest 2025 class of Insights and Analytics leaders: Jana, Marie, Jackie, Jing, Martyn, and Alice.