Election Action: Why businesses need to prepare today for 2024’s uncertainty

No one knows yet whether Joe Biden or Donald Trump will win the election in November. But each would lead to radically different futures in 2025 and beyond as the candidates shape the economy, regulations and consumer attitudes and behaviors. That creates high stakes for businesses, especially those that operate on a long timeline or are heavily affected by government regulation.

But there’s good news: Both Biden, Trump and their political parties have spoken about their plans for how they will govern, and businesses can plan today for these known unknowns.

Depending which candidate wins, and by how much, we could face social unrest, major changes in federal spending and regulation, legislative gridlock, or a retreat from the global stage. Read on to learn how you and your brand can proactively plan for potential futures and develop future-facing strategies that will mitigate risk and set your brand up for success, no matter what takes place.