[WEBINAR] Ipsos Global Trends 2026: The U.S. Edition

Only one in four people worldwide (24%) say they are optimistic about the state of the world over the next year. Just one in three (36%) is optimistic about their country. Yet 55% are optimistic about themselves and their families.

What do Americans expect from their lives, their nation, and the world? The answers are in Ipsos Global Trends 2026, one of the most comprehensive reports on how attitudes and values are evolving in the United States and around the world, from individualism and materialism to nihilism and nostalgia.

In this webinar, we’ll explore the surprising resilience of Americans’ personal optimism at a time of declining confidence in institutions and the world at large, and detail the opportunities in this tension for brands and policymakers.

Among the topics we’ll be exploring:

• Why the U.S. is a big outlier in its perspective of AI – and not in the way you might think
• What declining belief in the idea that "if you work hard, you can get ahead" reveals about Americans' views of opportunity, fairness and social mobility
• The 17-point gain in the percentage of Americans who agree “that we are heading for environmental disaster unless we change our habits quickly” over the last decade
• How Americans are increasingly placing their trust in their communities, familiar brands, and the digital tools that help them navigate everyday life

As these trends evolve, both the risks and the opportunities for brands will be great. Don’t miss out.

REGISTER TODAY

Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Speakers:

• Jennifer Bender, Associate Partner, Ipsos Strategy3
• Matt Carmichael, SVP, Consumer Trends and Thought Leadership