Across sectors, those under 55 agree that brands understand them, speak their language, show up at the right time and that they try to buy brands that align with their personal values, according to the Ipsos Consumer Tracker
Chart showing that 58% of Americans are now paying more attention to the per-unit cost versus the total cost of food items, according to the Ipsos Consumer Tracker
Almost half of Americans say AI tools are making them more productive at work, but nearly as many (38%) say the tools are a good start but not ready to make “finished” projects, according to the Ipsos Consumer Tracker
