[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More

Demographic and economic shifts have led to a new life stage that you’re likely mistaking for “Gen Z trends.” Listen in as Ipsos experts take you through a new life stage model for understanding the consumer journey. Then we zero in on today’s Gen Z and hear directly from them about their daily habits, financial pressures, and future outlook driving their consumer choices.

In this webinar, we move past basic data points to bring you the real, lived experiences of Gen Z— their outlook on the world, employment realities, financial habits, and future goals and milestones.

Get a clear, comprehensive picture of the consumers driving tomorrow's market: designed for leaders across sectors, this qualitative session showcases how this generation budgets, connects with community, and envisions their future milestones.