Ipsos and its clients honored with seven wins at the 2026 ARF Ogilvy Awards
Ipsos North America and its clients were honored with seven awards at the Advertising Research Foundation's (ARF) 2026 David Ogilvy Awards, an annual celebration of the research behind the year’s most innovative and impactful campaigns.
For more than three decades, the ARF David Ogilvy Awards have recognized the role of consumer insights, concept testing, measurement, and behavioral science in advertising. This year, seven campaigns powered by Ipsos' research were named as finalists, demonstrating how Ipsos helps its clients create standout work.
"Winning an Ogilvy Award celebrates the powerful intersection of strategic research and creative ambition,” said Pedr Howard, President of Ipsos Creative Excellence, U.S. “Behind every one of these recognized campaigns was a team willing to dig deep into consumer behavior, challenge assumptions, and use data to unlock bold ideas. Congratulations to all our client partners – these wins demonstrate what’s possible when insight fuels creativity.”
Ipsos experts also took the stage at the ARF's Creative Effectiveness Conference. Lisa Zielinski (Senior Vice President, Ipsos Creative Excellence) and Amanda Tobias (Vice President, Ipsos Creative Excellence) shared new research on the importance of creative quality in retail media, while Ryan Mitchell (Senior Vice President, Ipsos Creative Excellence) discussed creator-led B2B marketing with LinkedIn. Pedr Howard later moderated a panel featuring leaders from Ferrero, Dentsu, and Colgate-Palmolive on the value of brand investment.
Read more about how Ipsos research supported client wins below.
Ferrero/Kinder Bueno: Silver in the Best New or Emerging Brand category for the "Yes Bueno: Out of this World" campaign
Kinder Bueno is one of Europe's best-known chocolate brands, but it remains a relative newcomer in the United States, where it competes against longstanding category leaders. To create a breakthrough moment at the Super Bowl, Ferrero partnered with Ipsos.
Through a multi-phase research program leveraging Creative|Labs and Creative|Spark, Ipsos identified and refined a simple but powerful idea: Kinder Bueno can transform everyday "No Bueno" moments into "Yes Bueno" ones. Early-stage testing showed the concept had the potential to break through on advertising's biggest stage, giving Ferrero the confidence to bring a bold concept to life.
The final "Out of this World" campaign delivered meaningful business impact, driving gains in consideration and purchase intent while helping Kinder Bueno reach new audiences across the U.S.
Revlon: Silver in the Fashion, Beauty & Home category for the "Just Moi by Juicy Couture" campaign
Ahead of the launch of “Just Moi,” a new fragrance from Juicy Couture, Revlon partnered with Ipsos to shape and evaluate the campaign's creative direction. Using Ipsos Creative|Spark for early-stage assessment, the team explored how consumers respond to different expressions of confidence, individuality, and self-expression.
Ipsos’ research found that fragrance shoppers were most receptive to messaging centered on individuality and self-definition. That insight inspired a concept that encouraged women to embrace their own version of confidence rather than conform to a prescribed ideal.
The resulting campaign refreshed Juicy Couture’s iconic femininity for a new generation of consumers while preserving the bold, playful spirit that has long defined Juicy Couture.
CVS Health: Bronze in the Health & Personal Care Category for the "Where You Get Your Medicine Matters" campaign
As patients gained access to a growing range of pharmacy and healthcare options, CVS sought to communicate the unique role it plays in helping people navigate their healthcare journeys. CVS Health partnered with Ipsos to develop and refine a new communications platform for CVS Pharmacy's prescription offerings.
Through a multi-phase program spanning qualitative and quantitative research, Ipsos Creative|Labs uncovered a key insight: affordability and convenience matter, but patients also need a pharmacy they can trust during some of life's most important health moments. This became the foundation for “Where You Get Your Medicine Matters,” a campaign that balanced the practical and emotional factors behind pharmacy decisions through authentic patient stories and real CVS colleagues.
Further creative development and optimization research from Ipsos ensured the campaign resonated across audiences, helping CVS establish a long-term platform built around trust, access, and support throughout the healthcare journey.
Ipsos was also a research partner for award-winning campaigns from Uber Eats, Travelers Insurance, Purina ONE LiveClear, and Pfizer.
A full list of winners can be found here.
