Tap into the Human Collective

Check out the real-life story told in Ipsos Communities’ new narrative about the power of discovery, where community members naturally interacted with each other to reveal an organically grown insight – and how this came together to create immediate action.

In our first-ever global communications campaign, we invite clients to Tap into the Human Collective – our agile, always-on communities for brands to engage in an ongoing dialogue that puts people at the heart of decision-making.

More than a platform player, we bring together the collective intelligence of Ipsos – our expertise in communities, in research, in every corner of the world. This helps us not only understand a brand’s product or services, but connect with people and their story.

Online communities are one of the fastest-growing research methodologies, according to the latest GRIT report. It’s easy to understand why two-thirds of companies are already using communities and another 22% considering their use. They answer business’ need for agility, efficiency and research integration, moving between qualitative and quantitative research for deeper longitudinal understanding, all in one dynamic environment.

For more information about Ipsos Communities, contact Emma Grand.