The Psychology of Privacy

Join Ipsos at the University of Washington for a boutique conference by the Society for Consumer Psychology to hear the best minds among academic Sensemakers and industry Changemakers explore the big questions: Why do we need privacy? How does marketing differentiate on it? What myths need to be replaced with science?

[Concurrent Session B] Individual, societal & cross-cultural differences: How examining privacy inclusively reveals truths for all
Thursday, October 22 | 2:45pm | Spratlen Hall 

What People Hate About AI and How to Fix It
Based on our global and US-based research, Ipsos knows what people think about AI and privacy: most folks are not fans, on balance. But within their specific concerns lie a blueprint to make a safer, more responsible AI environment they’ll embrace. Ipsos’ Matt Carmichael will walk you through it.

[Concurrent Session A] Sparking a dormant science: Setting a foundation for theory, rigor, and impact
Friday, October 23 | 1pm | Oak Hall 

From Data Privacy to Trusted AI: The Psychology of Agency, Trust, and Human Control
As AI systems become part of everyday decisions, privacy is evolving from a question of data protection to a question of trust. While organizations often approach privacy through compliance, governance, and technical safeguards, consumers experience it psychologically through perceptions of agency, transparency, and control. Drawing on behavioral science, neuroscience, and real-world applications of AI in business, Ipsos’ Manuel Garcia-Garcia, Global Lead, Science Activation, Research & Strategy, will explore how people decide whether to trust AI-enabled systems and what happens when that trust is misplaced, undermined, or taken for granted. Effective privacy stewardship requires more than protecting data. It requires designing systems that help people feel informed, empowered, and in control.

To join us, please click here to register.