THE QUIRK’S EVENT: Los Angeles

The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations, including Chicago (April) and New York (July).

Join us to hear more about Blending human intelligence and artificial intelligence to transform your customer journey and fuel brand growth [February 27 | 2:30pm | Room 1]. In a world where customer apathy is rampant (with a staggering three out of four indifferent to brand disappearance) and marketers face mounting pressure to harness AI’s potential, this presentation offers a crucial lifeline. Learn how to transform your customer experience and brand initiatives into strategic powerhouses. Discover how these initiatives can fuel innovation, bolster your brand strategy and ignite revenue growth, all powered by the transformative capabilities of AI. Ipsos' Emmanuel Probst will share client stories from Orange, Nestle Purina and L’Oreal and extensive research-on-research and key learning outcomes from his latest book “Assemblage – The Art and Science of Brand Transformation.”

Brands are transforming retail through TikTok. Join Ipsos’ Leabe Commisso to hear more about TikTok-famous’ brands? How social influencers/creators impact sales [February 27 | 3:15pm | Room 3]. Attendees will learn about campaign successes, how viral trends impact sales, the importance of collaborating with creators, integrating TikTok campaigns with overall marketing strategies and navigating legal and ethical considerations when working with creators. This session is for marketers wanting to explore the future of TikTok, applying TikTok’s success lessons to traditional retail and understanding its impact on product innovation.

Leabe will also be joining The Lagunitas Brewing Company to discuss Crafting Connections: Understanding today’s craft beer consumer [February 26 | 5pm | Room 4]. Their discussion will delve into the evolving consumer profile, uncovering the lifestyle and values that drive craft beer choices, exploring the impact of social and communal factors on consumption patterns, highlighting opportunities for breweries to foster deeper connections with their audience, and how product innovation can help preserve their unique brand identities. Additionally, you’ll hear more about the influence of health and wellness trends, particularly the rise of non-alcoholic options and how they are reshaping the craft beer category.

To join us in L.A., please register online here. We’ll also be hosting a private Ipsos networking dinner on February 26. Please reach out for more details. 

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