[WEBINAR] Affluent Outlook 2026: Staying Strong in an Era of Polycrisis

2025 was a year of seemingly never-ending disruptions, from inflation to geopolitical tensions and disputes to lightning-quick advances in AI; giving way to societies transitioning all around the world. Global economies depend heavily on the out-sized buying power of Global Influentials' households. Ipsos Global Influentials drive markets and marketers, so the question is how did Influentials and Company Leaders make it through 2025, and what strategies will they employ in 2026 as these uncertain times are expected to continue?

Join us as we share insights from our 2026 Ipsos Global Influentials Barometers, examining Global Influentials’ and Company Leaders’ expectations and strategies for the year ahead and how they will impact markets. We will present findings from our recent research on the finances, attitudes, and aspirations of the highest-earning households around the world. Attendees can expect to learn more about:

• The overall mindsets of Influentials and Company Leaders in key global markets (U.S., U.K., France, South Africa, Saudi Arabia, China, and South Korea)
• The impacts of 2025 and what Affluents and Company Leaders are thinking about the year ahead
• Potential impact of issues like market volatility and global conflict on Affluent finances and spending
• Specific attitudes toward AI moving forward into the new year

The Ipsos Global Influentials Study has been researching top-earning households for five decades. As a result, we are able to offer an unparalleled understanding of how Global Influentials think and act – insights critical for all marketers hoping to increase share of wallet among these desired consumers.

Don’t miss out – register today. 

Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Speakers:

• Justin Laborde, VP, Thought Leadership & Insights Activation
• Jesse Peretz, VP, Global Influentials Custom Research