Search
-
What even is vice anymore?
In this edition of WTF Vice, Oscar reminds us to keep an eye toward the future, while thinking about how to capitalize on society’s constant evolution. His vice: Belvedere and soda.
-
Springboard from Social Listening to Social Intelligence
Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence.
-
Big Data, Product Reviews and Behavioral Economics
Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?
-
Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
-
Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
-
Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
-
A Flexible Solution to Understanding Today's Ongoing Conversations
Your customers are talking about you. They're on Facebook, Twitter, Pinterest, Instagram. They're uploading photos, sending short videos, and tweeting. Most importantly though, they're sharing their views about your brand and about their experiences with your brand. And they're doing so 24/7.
-
Consumer Voice: Size Matters
The conversation seems to be heating up again around what consumer engagement, consumer collaboration and voice of the consumer really means. And I am astonished by what I am hearing. Specifically, how companies promising to help empower consumers or deliver consumer voice really only want to empower or listen to a select few.
-
From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."