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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Insights Drive Impact
Take a look at these inspirational use cases of qualitative research methodologies. Our latest edition explores the future of work, financial services and healthcare.
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Tap into the Human Collective
Discover how Ipsos Communities enables brands to engage in an ongoing dialogue with consumers that puts people at the heart of innovation.
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Inflation Nation: How Americans are Coping One Year Later
How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.
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Becoming More Accessible: Innovation, Inclusion and Insights
During this candid conversation we discuss innovation, interrupting unconscious ability bias, and using technology and culture to create transformational change in accessibility.
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How humor can connect your ads with a Gen Z audience
Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
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Driving authentic engagement in large online communities
Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.