Throughout 2021, Ipsos will share inspirational use cases of qualitative research methodologies.
For more digital qualitative insights, revisit our recorded webinar.
Join us for a complimentary webinar as we share new insights from Ipsos’ U.S. syndicated online community addressing how consumers are navigating through a hybrid existence and the role brands can play in supporting evolving consumer needs now and in the future.
While our findings suggest that emoji or numeric scales could be good options for making surveys smartphone-friendly, we did discover that there are limits to the types of scales that lend themselves to emojis.
Customers know that their data is valuable. They are aware that it is being collected and unless there is a clear reason, assume that it is being used for marketing purposes.
![[WEBINAR] Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle](/sites/default/files/styles/related_more_insights/public/ct/event/2021-10/feature_6.jpg?itok=g6ZfqK_2)
![[WEBINAR] Making Data Collection a Two-Way Street](/sites/default/files/styles/related_more_insights/public/ct/event/2021-05/feature_14_1.jpg?itok=EebQSvl-)