Insights Drive Impact

Take a look at these inspirational use cases of qualitative research methodologies. Our latest edition explores the future of work, financial services and healthcare.

The author(s)

  • Heather Carruthers President, US, Ipsos UU
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THE FUTURE OF WORK

THE FUTURE OF FINANCIAL SERVICES

THE FUTURE OF HEALTHCARE

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The way we work has been forever changed by the pandemic experience. We've explored the tech and workplace implications of these shifts for multiple clients. In recent approach, we employed IDIs with decision-makers and friend/ cohort groups with employees, followed by a Concept Development sprint. We identified how the pandemic era changed work needs, then guided our clients to develop winning ideas and concepts
Clients have also asked us for insight into the future of banking in a changing world. In one example, we started with an Online Qualspace and in-context Bank-Along Immersions and Intercepts, followed by a Quant study. The insights, grounded in customer needs, were socialized in the organization, providing a roadmap for future bank strategies and services.
The landscape is changing for our Healthcare clients, too, with shifts from office visits to telemedicine, from traditional treatments to digital therapeutics, and more. Our expert Healthcare moderators design 1:1 deep dives with providers and patients to explore the benefits and pain points in detail, so clients can refine design and messaging for game-changing therapies and services.

 

For more digital qualitative insights, revisit our recorded webinar

The author(s)

  • Heather Carruthers President, US, Ipsos UU

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