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Ipsos Answers ESOMAR’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Two Years On: Lessons From COVID Times
Two years into unprecedented upheavals feels like a good moment to take stock and think about what we have learned during this dramatic period.
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How financial companies can build on the trust they gained during the pandemic
We share tips on ways to accelerate the sector reputational rebound and use the current momentum for continued growth.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Here’s how Americans are adjusting to inflation
Our latest Thought Starter shares research measuring the impact of inflation, and compromises that Americans are making in their effort to cope.
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COVID’s Worrying Impact on Americans’ Relationship with Food & Body Image
New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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What Tech Executives Should Know in Today’s Polarized Society
The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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10 things we’ve learned from the Covid-19 pandemic
Ipsos analysis, prepared for the World Economic Forum, sets out 10 themes which have really come to the fore in recent times.