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The Evolving Role of Social Media on Corporate Reputation in the USA
In this Point of View, Ipsos Global Reputation Centre researchers explore the impact of social media on corporate reputation, including the kinds of information consumers look for about companies, the extent to which consumers rely on social media to share information, and the role of digital opinion leaders vs. traditional ones in shaping corporate reputation.
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Americans are Thinking Smarter about Back to School Shopping
It's back to school time, and the results of our eNation survey conducted in August 2014, reveal that items that are most likely to be purchased online only or both online and in store for students of all age groups include clothing/uniforms, backpack/book bags, and outwear/jacket and shoes.
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The Economic Pulse of the World -- August 2014
The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the entire Ipsos Global @dvisory now.
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Americans Bring Healthy Eating to the Table This Summer
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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Healthcare a Global Concern: One Quarter (23%) Around Globe Rate Healthcare as One of the Top Three Most Worrying Topics in Their Country
Global - A new poll by global research company Ipsos finds that one in four (23%) global respondents in 24 countries identify healthcare when asked to rank the three most worrying topics in their country.
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It's Vacation Season in America
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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Host Country Brazil (39%) Expected to Be Victorious in the Final Game of the Upcoming FIFA World Cup
Seven in Ten (69%) Expect Brazil to Be a Successful Host But Only One in Three (36%) Brazilians Agree