Americans are Thinking Smarter about Back to School Shopping

It's back to school time, and the results of our eNation survey conducted in August 2014, reveal that items that are most likely to be purchased online only or both online and in store for students of all age groups include clothing/uniforms, backpack/book bags, and outwear/jacket and shoes.

Read our latest Thought Starter to learn more about what Americans will be purchasing to start their school year off on the right foot.

And, be sure to check out the blog post and infographic: Americans Open Their Wallets as Schools Open Their Doors

The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US

More insights about Public Sector

  • Politics Publication

    The Point Being: An Ipsos Podcast

    A weekly podcast series by Ipsos’ U.S. Polling Team where Chris Jackson, Mallory Newall and guests discuss the latest news on American public opinion.
  • Election Publication

    2018 U.S. Midterm Election Polling Analysis

    A robust and wide-ranging research-backed exploration of American public opinion around the upcoming 2018 U.S. midterm election.
  • Polling Publication

    Public Opinion Polling Downloads

    The Ipsos polling brand means accuracy, truth and insight. We conduct, package, and release polling results for our clients to use in the public domain and assist in media relations to ensure coverage and engagement. Polling is the core of our business because that’s what we do best. Our clients leverage our reputation for producing balanced and objective research data to sponsor public opinion or market research. In North America, we release more than 400 polls a year on behalf of our clients.

Related news