Search
-
When it comes to buying products, price wins
Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.
-
The anticipatory friction behind the vibe shift on Trump
Five charts on President Donald Trump’s approval rating, uncertainty, and the anticipatory friction behind it all
-
Ipsos Data Drops: American shoppers say they aren’t seeing relevant ads
That means brands have a significant opportunity to drive sales through retail media networks — especially during the shopping process.
-
Americans support VA research for better Veteran care and medical advancements
Survey reveals strong backing for Veterans’ healthcare research, yet many Americans remain unaware of VA’s scientific contributions
-
How is Trump’s base feeling about Trump 2.0?
Below are five charts on the Americans standing in President Trump’s court
-
CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?
-
Ipsos launches new panel focused on military veterans and their families
Ipsos announced the launch of its Military Veteran Family Research Panel, a new initiative dedicated to understanding the millions of Americans that are part of the military community through their experiences, behaviors, and values.
-
Ipsos Core Political Survey: Presidential Approval Tracker April 2025
The April Reuters/Ipsos Core Political shows that Americans continue to say political extremism or threats to democracy and the economy are the most significant issues facing the country.
-
We are getting less domestic and more tech focused
Americans say their smartphones are now more essential than their personal computer and as important as a car, according to the Ipsos Consumer Tracker
-
Here’s what Americans think they’ll cut back on due to tariffs
What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker.