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Majority of Americans oppose ending birthright citizenship
NPR/Ipsos poll also finds conflicting views on whether constitutional rights should be granted to immigrants without legal status
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Mental Health Support for Black Families Study
Steve Fund/Child Mind Institute/Morgan Stanley Alliance for Children’s Mental Health survey explores issues faced by Black families and youth struggling with mental health concerns
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Creating Government Efficiencies Through Good UX of Citizen Services
Listen in as we share research insights to illustrate why you should, and how to, improve the digital experiences for ALL citizens interacting with government services.
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Ipsos launches new panel focused on military veterans and their families
Ipsos announced the launch of its Military Veteran Family Research Panel, a new initiative dedicated to understanding the millions of Americans that are part of the military community through their experiences, behaviors, and values.
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Here's how synthetic data can accelerate product development
Revisit our on demand webinar exploring how cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.
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Few approve of Musk’s job performance
New ABC News/Washington Post/Ipsos polling finds Musk’s approval remains unchanged from February 2025
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Americans have a negative economic outlook, even as many feel their personal economic situation hasn’t changed
New ABC News/Washington Post/Ipsos polling finds the president’s approval has dropped
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Since the beginning of 2025, approval of President Trump’s handling of immigration has softened slightly
New ABC News/Washington Post/Ipsos polling finds Americans are divided on President Trump’s approach to immigration
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How fandom shapes future brand success
Fans and fan communities are powerful cultural forces, creating a host of new questions and opportunities for businesses. What the Future: Fandom shares how followers and fan experiences will influence brands’ current — and potential — customers.
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How the fandom revolution is changing the game for brand growth
From diehards to bandwagoners, nine in ten Americans consider themselves a fan of something. That raises a host of questions today and tomorrow for brands and companies to consider, says What the Future Editor Matt Carmichael.