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Future Jobs to be Done: Leisure
Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.
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Wisconsin School of Business Marketing Summit
Join Ipsos’ Clifford Young to hear how strong emotions can influence consumers' decision making.
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Here's why younger shoppers still hit the mall
New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Biden has been weakened, but not broken
Below are five charts on whether Americans feel Biden should drop out and how the presidential race has been affected by the presidential debate
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[WEBINAR] The ABCs of ESG: Growing purposefully & profitably
While ESG has become a political football in the culture wars, the truth is that Americans broadly care about the issues that ESG practices aim to solve – perhaps slightly less than the world on average, but still in the same ballpark.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Two-thirds of small businesses say hiring employees with AI skills could save them money
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q2 2024 is up from Q1 2024