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Consumer Habits Are Hard to Break--Even Good Ones
Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis
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Getting to the Root of Innovation Part 1 of 2
Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2
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Getting to the Root of Innovation Part 2 of 2
Creating Actionable Segmentation Based on Market Landscape "White Space" Part 2 of 2 View part 1
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Brick-and-Mortar Preferred Over Internet For Buying Electronics Device
See And Touch Comfort Factor Critical As Twice As Many Consumers Likely To Shop In Person Than Online For Media Hubs, According To Latest Ipsos Insight Study America's Digital Den
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Ipsos Adds Qualitative Research Consultant
Catherine LoPresti Brings 20 Years of Qualitative Research Experience To Leading Market Research Company