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Ipsos Leaps Ahead With Advanced Implicit Reaction Time (IRT(TM)) Method for Measuring Unconscious Brand Content and Ad Perceptions in Collaboration with NEUROHM

Ipsos/RBC Consumer Outlook Index: June 2014

Meet Today's Millennials, Moms & New Retirees

Millennials are the social and always-connected generation.

Facial Coding Demonstration

Facial Coding is a powerful solution that effectively measures real-time emotions and produces a digital diagnostic trace of emotional engagement.

Puget Sound Residents Will Choose Relaxing over Shopping this Memorial Day

Most Residents Spending Time with Family and Friends this Weekend

Understanding Healthcare Stakeholder Influence

An Application of Multi-Agent Interaction Modeling

Ipsos/RBC Consumer Outlook Index: May 2014

Behavioral Economics and Our Brain's Predisposition Towards the Negative

Traditional economic theory posits that people are rational and seek to maximize benefits when making choices.

Gaming with Millennials Fact Sheet

The Gaming with Millennials Fact Sheet features recent data on North American young adults aged 18-34 as it relates to technology usage, social networking, and gaming behaviors and attitudes.

Ipsos Selects Realeyes to Provide Facial Coding Emotional Response Metrics for Deeper Insights into Consumer Emotions