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New Research Solution from Ipsos Delivers on Digital Advertising Excellence
Ipsos ASI Introduces Live|Test Solution for Better Digital Brand Performance
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More Global Employees Ready to Move Abroad For Work; Annual Survey Shows One Quarter (25% -- up six points from 19% Last Year) Could Be Enticed for World Job Re-Location
Top Destinations for Employee Relocation: United States (34%), United Kingdom (22%), Australia (20%) and Canada (20%); Employees Most Likely to Relocate in Telecommunications (28%), Construction (28%)... and from Mexico (39% +5), Argentina (36% + 15), Turkey (34% +3) and Russia (34% +3)
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Ipsos MediaCT Names New President for US Research Team
Jon Greenwood to Lead Media, Content, Technology Research Specialty
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Women Are Most Likely to Report That a Quick and Easy Transaction Was Most Missing in Their Last Car Buying Experience
Other Reasons Include a Fair Trade-in Value; a Reasonable Finance Rate; and Low, Fair Pricing
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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Ipsos InnoQuest Appoints New Global Head of Product Testing
David Lansanah to Head Up MarketQuest team
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A New Perspective for Ipsos Observer in North America
Warren Frankel Joins Ipsos Observer as President for North America
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Kimberly-Clark Corporation to Become Duke-Ipsos Board Member
Duke-Ipsos Research Center Announces Kimberly-Clark to Join as the Eighth Board Member
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Research Tool Builds Better Value for Advertising and Branding
Ipsos ASI Strives for Better Results with Updated Brand Value Creator (BVC)