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Ipsos appoints Nick Mercurio as Chief Client Officer, Ipsos North America
Mercurio to lead the Client Organization, Business Development and Marketing teams for Ipsos North America
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Play
Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?
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ARF: The Research POV on Super Bowl Advertising
Don’t miss out on lessons learned and tips for getting the most out of Super Bowl ads.
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CHANGE OR BE CHANGED: Unlocking Brand Success in 2023
People have changed. The game has changed. The world has changed. Brands need to change along with it.
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
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Most Americans support banning noncompete agreements for workers
Two in five Americans also say they are more likely to look for a new job should the FTC ban noncompete clauses
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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[WEBINAR] Recession Anxiety and Consumer Perspectives in 2023
We'll share up-to-the-minute consumer perspectives about the current state of the economy from our online community and social intelligence experts.
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The Directory
The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.