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Consumer Voice: Size Matters
The conversation seems to be heating up again around what consumer engagement, consumer collaboration and voice of the consumer really means. And I am astonished by what I am hearing. Specifically, how companies promising to help empower consumers or deliver consumer voice really only want to empower or listen to a select few.
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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent
Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent
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CES 2014 LinkedIn Insights
Earlier this month, Ipsos MediaCT's Steve Kraus, SVP & Chief Insights Officer co-hosted an exclusive event with LinkedIn during CES in Las Vegas, during which we revealed new insights about how affluent consumers use technology and purchase consumer electronics.
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Ipsos Global @dvisory: The Economic Pulse of the World (January 2014)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Living The Future: Featuring Results From Ipsos' Holiday Poll About Technology & Innovation
Once upon a time we dreamt of the future. And today, we're living it!
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2014: Anticipation for a New Year
On the heels of 2013, global respondents in 23 countries appear to be setting their sights to a brighter future in the coming year. A strong majority (76%) indicate they are optimistic that 2014 will be a better year for them than 2013, up three points from last year. Only half (53%) expect the global economy to be stronger in 2014 than 2013, though this figure reflects a four-point improvement on the global aggregate level from last year.
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Countdown to a "Social" New Year's Eve
Two in three (67%) global respondents in 24 countries are likely to express greetings (such as "Happy New Year") through a social network such as Facebook or Twitter, on and around New Years 2014 - 42% very likely, 24% somewhat likely. One third (33%) of respondents are unlikely - 21% very unlikely, 12% somewhat unlikely.