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Will the economy or coronavirus be the decisive issue on Election Day?
Trump’s diagnosis keeps the coronavirus front and center in the presidential race.
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U.S. consumer sentiment drops
Economic uncertainty erodes previous weeks’ gains in consumer confidence
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of Americans are not comfortable with the safety of in-store holiday shopping
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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[WEBINAR] Affluent Americans 2020: Media Consumption, Purchase Intent & More
Affluent American households are the high-octane fuel that drives the U.S. economy, spending 2.5 times what their non-affluent counterparts do.
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U.S. consumer sentiment at a standstill
Confidence is solidifying, but remains well below pre-pandemic levels
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Misinformation the real winner of the first presidential debate
The debate does not appear to have fundamentally altered the trajectory of the race, though Team Trump may be winning the information war if viral articles on Twitter are any indication.
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Political Atlas spotlight on racism and the 2020 election
Though a focus on the coronavirus continues to dominate the presidential race, questions of racial equality are another defining feature of 2020.
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Interest in COVID-19 vaccine waning
New Newsy/Ipsos poll shows COVID-19 pandemic has bolstered support for public health funding, but not in the form of a tax increase