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Polarization is spilling over into tech, while wokeness stays the same
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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How the public felt about tariffs leading up to Liberation Day
Five charts showing where Americans stand on tariffs and how consumers may react to Trump’s newest tariffs
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Americans unhappy with the direction of the cost of living
One third of Americans agree that higher tariffs on imported goods are a good idea even if prices increases, while a majority disagree.
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Most current federal workers believe their agency effectively uses funds
New Washington Post/Ipsos poll of federal workers finds few are satisfied with their job in the federal government, though most plan to stay
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More Americans are giving up
Between Lent and "No Buy" day, what (if anything) are Americans quitting? The Ipsos Consumer Tracker has the answers.
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Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive
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Singapore leads Resonance and Ipsos’ Asia-Pacific Best Cities report
First-ever ranking of region’s leading cities includes findings from Ipsos survey of over 7,000 people across nine countries