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Majority (53%) of Americans in the Workforce Believe They Won't Be Able to Retire by Age 65; Cite Inability to Save (40%) as Top Reason Why
Seven in Ten (18% Increasing/ 53% Same as Last Year) Have Not Improved Their Credit Card Debt Situation in the Last Year
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More American Small Business Owners (34%) Than General Americans (24%) Believe Using Business Cards to Network is `Very Impactful'
American SBOs Give Out More Business Cards More Frequently (+16 Per Month) and at More Locations Than Americans
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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
New Archetypes Offer Deeper Insight into CPG Innovations
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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Over Seven in Ten Adults Feel that the Economy Is in Bad or Terrible Shape
Nearly a Quarter Are Concerned about Being Able to Buy Everything They Need in the Coming Months
Yet Many Are Gearing Up for Holiday Shopping, with One in Six Starting before Summer's End -
Many Parents Likely to Have Already Started their Back to School Shopping
Clothing, School Supplies and Shoes Tend to Account for Most of Their Back to School Budgets