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Store Brands Muscle In on National Brands' Comfort Zone

by Allyson Leavy & Gill Aitchison

Ipsos/RBC Consumer Outlook Index: May 2012

Store Brands Muscle In on National Brands' Comfort Zone

Interconnected World: Entertainment and Gaming

Majority (57%) of Online Global Citizens Use Internet for Hobbies... Minorities Download Music (43%), Movies (34%) and Television (22%)

Ipsos/RBC Consumer Outlook Index: April 2012

Interconnected World: Shopping and Personal Finance

Global Internet Users Manage Finances (59%), Shop (48%) and Look for Jobs (41%) Online

Ipsos Applauds Clients on Tackles and Touchdowns at ARF 2012 David Ogilvy Awards

Vicks Scores Grand Prize with NFL Inspired Ad, Additional Clients Take Home Big Prizes at Annual Advertising Research Awards

Interconnected World: Communication & Social Networking

Most Global Internet Users Turn to the Web for Emails (85%) and Social Networking Sites (62%)

Ipsos Marketing Reorganizes Globally, Sets Up Four Practices

Ipsos/RBC Consumer Outlook Index: March 2012