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Is Changing Your Package Worth the Cost?
Measuring Incremental Sales from a New Package Design Prior to Launch
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For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out
While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector
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Two New Research Tools Help Clients Build Their Brands
Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands
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Ipsos Executive Appointed to Affiliate Board of PBRIG
Fred LaManna on Board with Not-For-Profit Network of Pharmaceutical Industry Professionals
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Caution: Understand the Potential of the Market Before You Enter
Gauging the Potential of New Consumer Goods Products Based on Market Permeability
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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?