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Keeping in Touch Over the Holidays
Seven in Ten Globally Have Used Mobile Devices to Text Greetings to Far-Away Loved Ones (73%) or to Take Photos at Gatherings (65%); Four in Ten (42%) Used Online Video to Communicate with Loved Ones
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Global Attitudes on Materialism, Finances and Family
Pressure Felt by Half (46%) to "Be Successful and Make Money" But Only One Third (34%) Measure Success by Things They Own
Majority (59%) Optimistic Toward Self and Family for 2014, But Only Three in Ten (32%) Optimistic Toward Their Country -
Ipsos and I-Behavior Team Up to Help Marketers Reach America's Affluent
I-Behavior to On-Board Ipsos Affluent Survey USA Data for Greater Online, Digital, and Video Success
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From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."
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At Home and On The Go With The Millennials
Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.
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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.