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Are You Building Brand Loyalty or Customer Loyalty?

The Challenge of Making an Interesting Wireless Device a "Must Have"

Leveraging the Grapevine: How to Encourage Ethical Advocates to Build Goodwill for Your Business

Ipsos Seattle Office Keeps Growing

Company Celebrates First Anniversary In Emerald City With New Business And New Appointments

When Will Digital Video Become a Reality in the Living Room?

Individual Insurance Company Reputations Better Than Overall Industry

Consumers Want Great Service And Social Responsibility, Ipsos Survey Shows

Brands and Emotions

How Advertising Researchers Now Measure Emotions And Their Effects On A Brand

High Attention Processing: The Real Power of Advertising

Emotion and Engagement, Brand Equity, and Persuasion

Ipsos Book That Debunks Myths About Customer Loyalty Selected Among Top Business Books Of The Year

Loyalty Myths Presents Revolutionary Ways To Tackle Customer Allegiance And Retention