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Young College Basketball Fans Clamor for Even More Enhancements to the Game Experience

Poll details high level of passion fans have for the sport and the great lengths they go to support their favorite team

Ipsos `Corners' the Market with Newly Appointed Senior Research Expert

Bruce Corner Joins Ipsos Loyalty's U.S. Team

RBC CASH Index: New year off to strong start: U.S. consumer confidence reaches highest level since September 2008

Three Critical Issues Facing Loyalty and Customer Satisfaction Research

Marketing with the New Consumer

Ipsos Launches "3D" Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing

Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector

Polling on fuzzy issues like healthcare reform: You can't measure what doesn't exist

Four in Ten (42%) Casino Visitors in the US Spending Less than Last Year

But Free Casino Hotel Night (43%) or Tickets to Casino entertainment / Live Show (41%) Popular Incentives To Boost Attendance

RBC CASH Index: U.S. consumer confidence bounces back in October but remains fragile

Teens Welcome Parents' Increasing Openness about Their Past Experiences with Alcohol or Drugs

Study Suggests Parents' Honesty Inspires Teens to Act More Responsibly