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Americans hope that 2022 will be better
Although most Americans don’t think 2021 was great, more hold out hope that 2022 will be better.
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U.S. consumer confidence holds stable after recent declines
Americans in a holding pattern as more is uncovered about the Omicron variant
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Many Latino Americans believe the Democratic and Republican parties take them for granted
New Axios-Ipsos poll in partnership with Telemundo finds differing views, based on country of origin and generation, when it comes to key issues such as abortion and perceptions of the Democratic and Republican parties
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Despite the increase in extreme climate events, citizen mobilization for climate change is not growing
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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9 in 10 parents want mental health education taught in school
Many parents say that their child's mental health is more important than their academic achievement
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Small business owners increasingly optimistic about investing in their business in 2022
Despite higher expectations for the coming year, the MetLife/U.S. Chamber of Commerce Small Business Index shows small businesses continue to face challenges in the present, specifically regarding inflation and supply chain disruptions
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Driving Success in Omnichannel – Despite Pandemic and Economic Headwinds
There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.
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Omicron worries America, but not enough to precipitate change
Americans are concerned about the Omicron variant but aren’t willing to change their lives at this point in time. This translates to majority saying they’re likely to wear masks indoors, but few plan to put a stop to socializing, seeing friends and family or going out to eat.
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Understanding Society
Ipsos unpacks the latest research and analysis shaping American society week-by-week, chart-by-chart.