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Most Americans tip, and think they tip enough
One in four Americans believe they tip too much, while seven in ten believe they tip the right amount, according to the Ipsos Consumer Tracker.
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How the AI revolution will reshape the ways we create, work and play
Will AI empower artists, or lead us to a more derivative future? What’s certain is that it will change the ways people think, relate, and create, says What the Future editor Matt Carmichael.
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Why AI shouldn’t be used as a shortcut for craftsmanship
Literature is at a crossroads — but it will remain a human endeavor, says Cheryl Lu-Lien Tan, the George R.R. Martin chair in storytelling at Northwestern University.
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Economic attitudes | Consumer behavior
Latest public opinion data on the public's economic outlooks, including long-term trends on consumer confidence
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Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election
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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.
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Ways digital payment options will keep Americans spending
From cashless kiosks to real-time payments, money is changing hands in new ways. Payments Dive’s Lynne Marek explains just how commerce is changing.
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Store brands hold slight edge over name brands
A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans
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What the Future: Wellness
Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.