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What people want from local news and how to fund it
Regional reporting matters more than ever — but for it to have a future, Americans will need to think local and act local, says Rick Edmonds of the Poynter Institute. Here’s what that new news landscape could look like and why it matters for brands.
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A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
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Alignment Health’s 2024 Social Threats to Aging Well in America
Read about the primary social and environmental factors preventing United States seniors from receiving the care necessary to help them thrive in their later years in the Alignment Health™ 2024 Social Threats to Aging Well in America survey
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Harris has small lead over Trump in latest Reuters/Ipsos Poll
National poll also shows more excitement among Democrats ahead of the election
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Harris has America’s confidence far more than Biden
Harris is outperforming Biden on every topic we asked about, often by sizeable margins, according to the Ipsos Consumer Tracker
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Some Americans have delayed getting medical treatment for a variety of reasons
Ipsos poll on transportation equity and healthcare access
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Bringing Healthcare Segmentations to Life With GenAI-Powered Persona
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.
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Nationally, Harris holds a small lead over Trump
New Ipsos polling finds that among the same group of Americans there has been some movement towards Harris
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Trump and Harris are locked in tight race among voters in swing states
New Ipsos swing state polling finds most would like to see a code of ethics and term limits for the Supreme Court