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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Will marketers reach more consumers in a post-vaccine era?
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
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The pandemic risks significantly worsening gender equality – it is time to act!
Prepared for the Women’s Forum, revisit the results of an Ipsos survey of nationals of G7 countries, highlighting an emergency within the emergency: the fight against gender inequality in the midst of the COVID-19 pandemic.
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U.S. consumer sentiment falls as coronavirus cases surge
Half of Americans plan to rein in holiday spending this year
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Many Americans support initiatives to dismantle educational inequality
Broad recognition that the education system is not working for all students
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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
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Eight ways brands are redirecting COVID-19 waste awareness to boost sustainability
At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.
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Consumers want brands to help them reduce their waste
New Ipsos “What the Future” survey finds consumers believe companies should take responsibility for making their products sustainable
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US NEXT Innovation
Join Ipsos at NEXT Innovation Week USA – a virtual conference spanning 5 days, 10 sessions, 40 speakers and selective content about pharma commercial and medical future.
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The Facebook ad wars heat up
Biden outpaces the president in Facebook ad spending in the final weeks, but the president has a long, productive trove of data to optimize his ads.