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Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail ... And Why Great Brands Succeed

Author Of New Book Says Advertisers Must Recognize How We Are Emotionally Wired For Their Marketing Efforts To Succeed

RBC CASH Index: Consumer Confidence Heating Up, Despite Winter's Grip On Nation

American Consumers Show Interest In A Broad Range Of Wireless Applications Spanning Notebook PCs And Handhelds

Barriers To Considering New Wireless Applications Are More About Device Or Budget Overload Than Performance Concerns

RBC CASH Index: U.S. Consumer Confidence Increases As Expectations Soar At Start Of New Year

AP/Ipsos Poll: Americans Have Bias Against Cars Made By U.S. Automakers, But Survey Offers Some Hope About Winning Them Back

AP/AOL/Ipsos Poll: Internet Shopping Popular, But Some Holiday Traditions Linger On

The Office Of The Future Isn't Paperless. It's Wireless. And It's Wherever You Are.

The Single Most Desirable Wireless Device?
The Answer May Surprise

Awareness Of Mobile Music Options Strong Among Americans

Ipsos: Seventy Percent Of American Mobile Phone Owners Are Aware Of Full Song Mobile Downloading - But Only One-In-Twenty Have Yet Done So

Recent Findings From The Ongoing TEMPO Digital Music Tracking Study Reveal Mobile Music Consumption Poised For Growth

RBC CASH Index: U.S. Consumer Confidence Rebounds In Wake Of Mid-Term Elections

Ethical Advocates Can Build Significant Goodwill For Companies

They Can Also Be Powerful Critics, According To Ipsos Research