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Caution: Understand the Potential of the Market Before You Enter

Gauging the Potential of New Consumer Goods Products Based on Market Permeability

Small Businesses View Knowledge as Both a Key to Success and a Challenge

SMB Decision-Makers in Canada and Australia Share Same POV

Few Americans Give High Marks To Food Safety Efforts (11% grade of `A') - More Think Food Safety Has Gotten Worse (28% Worse / 15% Better)

Americans See Imported Food As Primary Concern (79% Imported Food / 21% Food Produced in U.S.)
Americans Believe Food Processors (81%) and Government Safety Inspectors (79%) Most Responsible For Food Safety

RBC Cash Index: U.S. Consumer Confidence Experiences Largest Single Month Decline, as Americans' Expectations for the Future Plummet

Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant

5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category

Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future

The ABC's of Crisis Management

Innovation: Debunking the Myths (Part III)

An Ipsos Vantis Viewpoint

Americans Outline Their Top Travel Frustrations: Cost of Gas (83%), Airline/Cruise/Train Tickets (53%) and Poor Airport Service (49%)

Frustration with Costs Has Risen with the Price of Gas

RBC CASH Index: U.S. Consumer Sentiment Improves, Driven By Strong Increase In Expectations For The Future

Spinning Sponsorship Gold

Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?